We Optimize Marketing Performance.

WORKSHOP “FROM INFORMATION TO BUSINESS DECISIONS”

Sector: Food Products.

Client objective

Simplify customer information (abundant and disparate) to facilitate business decision making.

BUDAS approach

We synthesized a large volume of qualitative and quantitative information.

A shortlist of "big issues of relevance" was developed to represent an opportunity for the business.

Workshop dynamics were moderated with the top management of the company to develop an action plan based on the acquired knowledge.

Result

The client implemented a knowledge-based action plan for three-year growth

GEOMARKETING

Sector: Real Estate.

Client objective

Typify geographic areas in terms of the social and credit risk profile to evaluate housing development plans.

BUDAS approach

Large volumes of geo-referenced data were integrated, and predictive risk profile models were applied and developed.

The information was integrated into easy-to-use dynamic maps for the client.

Result

The client improved its decision-making regarding new real estate developments.

BRAND DEVELOPMENT

Sector: B2B Fintech

Client objective

Define the new brand’s value proposition and personality based on market data.

BUDAS approach

Consultative process based on market information, customer's senior management vision, and brand building models.

Result

A relevant and differentiated value proposition was articulated for the local market.

SPONSORSHIP VALUATION

Sector: Professional Services.

Client objective

Update the sponsorship financial valuation methodology for a professional services firm.

BUDAS approach

Using the AHP (Analytic Hierarchy Process) methodology, the influence of intangible values was measured based on their impact on sponsors.

Additional methodological improvements were made to reduce and limit the margin of subjectivity to which the valuation of intangibles is always exposed.

Result

We delivered an updated and more robust methodology for the measurement of intangible values.

TARGETING

Sector: Retail.

Client objective

Ensure effective initiatives by identifying consumer segments on which to focus marketing.

BUDAS approach

We provided a comprehensive research program to identify segments with the highest business potential.

Result

We identified two relevant and distinct segments to market to, the first was loyalty-based, which provided volume but not growth, and another which offered a considerable opportunity for growth.

The commercial strategy was developed to take advantage of the identified growth opportunity, without affecting the loyal consumer base.

ARTIFICIAL INTELLIGENCE LAB

Sector: Health & Personal Care.

Client objective

To develop an AI laboratory for business decision making and exploration.

BUDAS approach

Created a data lab that integrates information from various sources and structures, machine learning solutions.

Result

Ongoing application case findings.

SALES FORECASTING

Sector: Food.

Client objective

Forecast sales by channel and SKU, to optimize the sales and operations planning process.

BUDAS approach

We developed a model with a 12-month forecast horizon, that is updated monthly, and with different methodologies for each product class (core, new products, seasonals, etc.).

Result

The client has been feeding its S&OP process with this solution, improving commercial results significantly.

FINANCIAL ASSESSMENT OF A BRAND INITIATIVE

Sector: building equipment.

Client objective

Asses the implementation of a proposed Brand initiative in financial terms.

BUDAS approach

We estimated the interal rate of return, based on available financial and market information.

Result

Different scenarios of investment and IRR, helped the client to understand the upper limit of investment that justified the brand initiative in financial terms.

QUALITY MANAGEMENT

Sector: FMCG.

Client objective

Identify and control the production process that impact the brand quality perception of consumers.

BUDAS approach

We evaluated the brand quality perception of clients and the attributes that are critical to quality (CTQ). Then, we translated the CTQ into product specifications, mapped the points in the process that affect such specifications, and established controls.

Result

The quality system improved both the factual measurable quality traits of the products and subjective quality perception of clients.